Insight Strategy works with many clients to gather desk research and to analyse data in order to inform and influence future strategy. Using a combination of published reports and primary data Jane will work with retailers to understand their current market positioning and to consider the most appropriate proposition for them going forward.

Examples of such projects are:

Pricing Analysis

Brand Positioning

Market Share data

Competitor Mapping

Multi Channel Case Study 2008

Jane has worked with many retailers using customer research together with market share and pricing data to determine their perceived position within the market place versus their actual position. Strategies for the future positioning of the brand have then been undertaken.

A recent example of a project for a major
high street retailer entailed developing a

multi-departmental critical path which can effectively meet the needs of the changing marketplace.

Insight Strategy is flexible and responsive to the needs of business and will provide information quickly and effectively.